The work and greatness of Steve Jobs go far beyond the digital and technological world. His insight, as well as his products, profoundly changed our society and activated an unstoppable rush of transformation characterizing our times, the scale of which we are not fully aware of yet. 

We are all heirs to Steve Jobs’ intuitions, after all. Our behavior, our freedom, our customs, our manners, as well as our neuroses, are all based on the use of the devices he imagined and spread across the world. 

More than 40 years after the launch of his first product (Apple I, 1976), we can say that what the American businessman imagined and developed turned into an amazing cultural revolution, profoundly altering all main human activities: economy, creativity, information, mobility, entertainment, and accommodation. His revolution has been disrupting in that it aimed at the very core of all human activities: information, its processing and its communication. 

Thanks to original objects and memorabilia, the visitor will discover inside MEC Museum the main and most important stages of this great entrepreneur’s life. A journey to discover the man and his dreams through his work, from the first insights in the mid-70s to the thriving explosion of the App Economy in the new millennium, all the way through the Pixar dream and such perfect devices as the Macintosh and the iPhone.