WHY JOIN THE NAVY IF YOU CAN BE A PIRATE?
STEVE JOBS 1955-2011
MORE THAN A HUNDRED ICONIC PIECES DIRECTLY FROM THE LARGEST EUROPEAN APPLE COLLECTION.
From an idea by Giuseppe Forello, founder of MEC Museum and
Marco Boglione, founder and president of the BasicNet Group
Curator: Cecilia Botta
Concept designer: Francesco Ferla
Why join the navy if you can be a pirate?
At the beginning of the 1980s there was a real battle inside Apple. The company had transformed, was listed on the stock exchange and had thousands of employees. Steve Jobs, increasingly restless and combative, was not satisfied with making money with Apple II, he wanted a new revolution. The board of directors marginalized him and took away from Lisa’s project, relegating him to the direction of what then seemed a minor project: the Macintosh. With the anger and enthusiasm of a young revolutionary, Jobs rolled up his sleeves and stimulated the group of young designers (whom he called “pirates”) to produce “a machine of insane beauty” that would forever change the world of IT and more.
Credits
STEVE JOBS 1955-2011
MORE THAN A HUNDRED ICONIC PIECES DIRECTLY FROM THE LARGEST EUROPEAN APPLE COLLECTION.
From an idea by Giuseppe Forello, founder of MEC Museum and
Marco Boglione, founder and president of the BasicNet Group
Curator: Cecilia Botta
Concept designer: Francesco Ferla
Texts by Cecilia Botta and Massimo Temporelli
Advisor: Massimo Temporelli
Video interviews: 8-BIT Generation library
Steve Jobs images on display: Normann Seef
Logic cards and computer images: Francesco Ferla
Photographic exhibition “temple”: shots by Jean Pigozzi and Diane Walker
Archive: Giuseppe Forello and BasicNet
Video Editing: Studio Falzone
PR: Anna Maria Terenghi
Communication: Albamedia
Press: Labservicephoto
Museum Space Project: Fabia Adelfio and Enrico Anello
Press Office: Gran Via
Special thanks to:
Italiana Impianti Srl
Mastrogiovanni Cabinet making
Ironwork By Francesco Antonio and a special thanks to Toni Scoperto